Zero to Hero in Sales

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One of the most striking and lightning quick transformations you will see in a salesperson and the sale process is from an increase in a salesman’s Positive Expectation.  I have been amazed and sometimes dumbfounded in my 25 years of sales experience how much a difference this makes and how quickly it happens.  I’ve seen incredible results first-hand in myself and others I’ve coached.

Let me define Positive Expectation first.  On a simple first pass it means just what you think if you look at each word separately.  Someone will think positively and earnestly about what they are about to do.  They aren’t approaching it neutrally or negatively, or even without planning. They will rest solidly on a positive outlook without wavering.  They envision good results, a great environment, willing ears of the client to hear the presentation, and successful outcomes.  In many ways this is like an athlete envisioning a successful performance that they have prepared for.  One’s expectation will be their vision, their mission of an outcome as if foreseeing a future that they need to simply walk through and achieve. If they have a Positive Expectation for the sales call they will confidently approach the visit knowing that a successful result awaits them; they just need to do the right work to achieve it.

Just because we can define Positive Expectation easily and understand what it means does not make it easy to do in practice.  On the contrary, otherwise Read more

Sales Matters

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In world history there has never been a time where the stakes for sales have ever been as high as our era.   The merciless fight for cultural and commercial significance for us to pay attention to something is excessive, just think of all the ways you are marketed for your attention each day.  If there ever was a time that Sales and the sales process mattered, that time is now.

Salespeople are the catalyst for business.  Sales is the link from manufactured products through the supply chain process to the end consumer.  Let’s look at the word catalyst. The Cambridge Dictionary defines it this way: “a catalyst is a substance that causes or speeds a chemical reaction without itself being changed” and also defines it this way, “a condition, event, or person that is the cause of an important change.”  The Collins English Dictionary defines catalyst as “a person or thing acting as the stimulus in bringing about or hastening a result.” Without a sales and marketing process, most products would not find their way to the suitable willing buyers. Salespeople truly are the catalyst to trade results in the economics of the marketplace!   Sales creates the commercial chemical reaction needed in business. Consequently sales activity is noble and essential.

For more than 25 years I have been on a course of discovering why sales matters to organizations and to the individuals making the purchases who make up those sales results.   Here is the root element for success Read more