In world history there has never been a time where the stakes for sales have ever been as high as our era. The merciless fight for cultural and commercial significance for us to pay attention to something is excessive, just think of all the ways you are marketed for your attention each day. If there ever was a time that Sales and the sales process mattered, that time is now.
Salespeople are the catalyst for business. Sales is the link from manufactured products through the supply chain process to the end consumer. Let’s look at the word catalyst. The Cambridge Dictionary defines it this way: “a catalyst is a substance that causes or speeds a chemical reaction without itself being changed” and also defines it this way, “a condition, event, or person that is the cause of an important change.” The Collins English Dictionary defines catalyst as “a person or thing acting as the stimulus in bringing about or hastening a result.” Without a sales and marketing process, most products would not find their way to the suitable willing buyers. Salespeople truly are the catalyst to trade results in the economics of the marketplace! Sales creates the commercial chemical reaction needed in business. Consequently sales activity is noble and essential.
For more than 25 years I have been on a course of discovering why sales matters to organizations and to the individuals making the purchases who make up those sales results. Here is the root element for success Read more
Reaching Beyond 